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Vintage Coast Guard Auxiliary Gum Card
COMO Joseph Giannattasio’s collection.

Many of the events leading up to our country's involvement in World War II, from the late 1930s to 1941, were dramatically depicted on the newest American fad, gum cards. Gum, Inc., in 1941, began inserting "Uncle Sam - Home Defense" (148 cards) and "Uncle Sam - Soldier" (96 cards).

The "Soldier" portion shows men of the Army, Navy, Marine Corps and Air Corps. The "Home Defense" portion highlights home front activities, such as air raid wardens and first aid stations. It also showcased such military complementary outfits as Home Guard, Office of Civilian Defense, women pilots ferrying aircraft overseas to England, and the Auxiliary Coast Guard.