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The Marketing Division plans and implements marketing strategies and programs, both short and long range, targeted toward promoting the benefits and activities of the United States Coast Guard Auxiliary as well as enhancing our image. Our mission encompasses promoting the Auxiliary to our members, promoting the Auxiliary to the public and promoting the Auxiliary to the Coast Guard. Working in collaboration with varied elements of the Coast Guard Auxiliary our mission is to maximize the positive exposure of the Auxiliary. While all of the constituencies are important the most significant is our members. We strive to develop and provide programs to assist our members in the accomplishment of their missions.

Frederick Saunders, Jr. , Division Chief of Marketing (DVC-AK)

 Frederick Saunders, DVC-AK

Rick serves as the Division Chief for Marketing in the Public Affairs Directorate. Previously he served as the Branch Chief for Distribution in the same directorate. He joined the Auxiliary in 2011 at Flotilla 4-3 in Palo Alto, California. While there he served two years as flotilla commander as well as serving in various flotilla and division staff officer positions. Moving to Florida in 2015, he transferred to Flotilla 14-04 in Jacksonville Beach, Florida were he currently serves as the human resources officer for both his flotilla and division. A qualified coxswain, Rick also is active in public education, vessel safety examinations, marine dealer visits, and aids to navigation verification programs.

Professional, Rick was a marketing executive for over 40 years, most recently Director of Marketing for Orchard Supply Hardware, a chain of 100 plus retail home improvement and garden centers. He also working in senior marketing position in on-line enterprises, the motorcycle industry, computers as well as marketing agencies.