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The Marketing Division plans and implements marketing strategies and programs, both short and long range, targeted toward promoting the benefits and activities of the United States Coast Guard Auxiliary as well as enhancing our image. Our mission encompasses promoting the Auxiliary to our members, promoting the Auxiliary to the public and promoting the Auxiliary to the Coast Guard. Working in collaboration with varied elements of the Coast Guard Auxiliary our mission is to maximize the positive exposure of the Auxiliary. While all of the constituencies are important the most significant is our members. We strive to develop and provide programs to assist our members in the accomplishment of their missions.

Robert Carlson, Division Chief of Marketing (DVC-AK)

Robert Carlson
Robert Carlson, DVC-AK

Bob serves as the Division Chief for Marketing in the Public Affairs Directorate. He also serves as the Branch Chief for Academy PA Support in the same directorate. He joined the Auxiliary in 2009 at Flotilla 014-26-06 South Windsor, Connecticut. He served two years as Flotilla Commander and is currently the flotilla PA staff officer. He is qualified AUXPA1, vessel examiner and program visitor.

Professionally, Bob worked in engineering, communications, advertising and marketing departments in the manufacturing, financial and insurance industries. Currently he is a career coach and career program coordinator at a public library. Bob holds two professional designations and college degrees in industrial technology, graphic design and a master’s degree in organization and management.