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Public Affairs Directorate Mission Statement

The mission of the U.S. Coast Guard Auxiliary Public Affairs Directorate is to effectively communicate the Coast Guard and Auxiliary's story, upholding our commitment to maritime safety, environmental stewardship, community engagement, and operational readiness. 

We are dedicated to building trust, resilience, and credibility by fostering meaningful relationships with internal and external stakeholders through timely, accurate, and adaptive communication. We enhance public awareness, understanding, and support for the Coast Guard’s missions by delivering impactful stories, visuals, and messages across diverse platforms. Our goal is to be a reliable, forward-leaning voice that strengthens the Auxiliary’s connection with communities nationwide, advancing a positive image of the Coast Guard and promoting safe recreational boating and community preparedness.